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Women sue company for falsely advertising undergarments

  • Two women in Massachusetts are suing Maidenform Brands and Wacoal America for selling their garments with the claim that they help women lose weight. 

    The garments are reportedly made with fabric constructed "with minerals and nutrients that are absorbed by the skin and can permanently change women's body shape and skin tone."

    However, Annique Bellot and Tara Stefani didn't notice the advertised change and are now seeking class-action status in their lawsuit. "To prey upon women's insecurities about their body images, because defendants know that the annual revenue of the US weight-loss industry is $20B," the lawsuit states. 

    http://www.bizjournals.com/boston/news/2014/04/14/massachusetts-women-sue-undergarment-makers-over.html

    Tagged as: weight loss undergarments, weight loss, undergarments lawsuit, weight loss industry, money news, business news