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US firm Smucker enters pet food business, acquires major brand for $3.2bn

  • American food and beverage firm JM Smucker made its entry into the pet food business by acquiring the Big Heart Pet Brands for $3.2 billion.

    Well-known pet brands such as Pup-Peroni and Meow Mix will now be part of Smucker’s business.

    The US pet snack and food industry is estimated to be about $21 billion a year.

    Richard Smucker, the firm’s chief executive, said that the deal provided it with “compelling benefits” nearly two out of every three households in the US having at least one pet.

    Tagged as: food, beverage, JM Smucker, pet food business, Big Heart Pet Brands, Pup-Peroni, Meow Mix, Richard Smucker, US pet food, business news