Target gives Amazon competition
July 24 , 2013
Target and other retailers have a word, "Showrooming" for when customers visit a store to just look at the product and to later buy it online instead. Target is now determined to compete with those cheaper prices online. The company's senior vice president for merchandising said it's the store's goal to make the shopping experience for its customers better regardless of where they decide to shop, as reported by NBC News.
Target is now allowing customers to present them with lower prices on their devices for any of the products that they are interested in purchasing at Target, and the price would be reduced for them. This creates competition for Amazon, which is now planning on staying focused to offer its customers great prices as well as fast deliveries.
"Customers are going to benefit whenever things get competitive," Craig Berman of Amazon.com said, as per NBC News.