Store luring holiday procrastinators
December 19 , 2013
Stores are introducing holiday deals and extending shopping hours for those who want to shop right before Christmas.
People usually spend during the week leading up to Christmas and the Saturday before the holiday is when they shop the most during the year after Black Friday.
ShopperTrak founder Bill Martin predicts that "all the procrastinators are going to come out." He mentioned that shopper activity in-stores will be extremely high over the weekend before Christmas.
Companies are taking to social media to remind customers that this is the time for them to decide on gifts for their loved ones.