Store discounts are actually a lie
December 1 , 2013
You shouldn't feel bad if you were unable to go shopping on Black Friday. Wall Street Journal called all these discounts "retail theatre" and said stores don't slash prices but instead work with suppliers to set high starting prices. Hence, the reduced price is actually the real intended price, which yields profit.
Reports suggest that some stores increase prices right before the holidays, For instance, prices rose by 8 percent in the weeks prior to Thanksgiving last year.
Although, most customers fall for these tricks, some of them have sued.