Starbucks introduces healthy sodas
June 24 , 2014
Starbucks will offer a new carbonated drink starting tomorrow. USA Today notes that the drinks will not contain any caffeine, additives or preservatives. "We are changing the game in terms of how to get a carbonated drink" Fizzio's brand manager said. "Like what Starbucks did to coffee 40 years ago, we think we can do in the carbonation space."
The company isn't expecting much growth from the sales of Fizzio Handcrafted Sodas, but hopes to attract customers that are health conscious. On another note, Starbucks recently increased prices on some of its drinks.