Sales of KFC owner Yum Brands in China continue to disappoint
July 15 , 2015
Sales of American fast food firm Yum Brands have fallen for the fourth straight quarter as its business in China continues to take a hit.
The company owns major brands such as KFC and Pizza Hut.
Sales at its China same-stores dropped by 10%, which was steeper than expected.
Its global revenues dropped 3% to $3.1 billion in the three months ending June 13.
A tainted meat scandal in China and customers’ changing preference for healthier alternatives have affected Yum sales.