New campaign focuses on milk nutrition
February 26 , 2014
The "Got Milk?" slogan is coming to end and the Milk Processor Education Program has now switched to "Milk Life" campaign, which highlights the benefits of drinking milk.
The nationwide campaign highlights the protein content and makes use of everyday people in America instead of celebrities.
"The milk industry has had a tough bill over the last few years," the CEO of the national organization of milk producers said. "Consumers seem to be forgetting about milk. They needed to be educated or reminded of the nutritional value of milk."