MillerCoors to introduce Miller Fortune
February 2 , 2014
MillerCoors is soon expected to debut Miller Fortune in order to appeal to spirits drinkers.
Fortune will contain 6.9 percent of alcohol content and be served in a rocks glass. Bloomberg referred to it as being a "complex flavor hinting at bourbon," which may have caused some confusion since the company came forward and mentioned that the beer didn't have a bourbon flavor.
"The beer was brewed to deliver the complexity and depth that appeals to spirit drinkers," a spokesperson clarified. "Spirit-inspired, yes. Spirit-infused, no."