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MillerCoors to introduce Miller Fortune

  • MillerCoors is soon expected to debut Miller Fortune in order to appeal to spirits drinkers. 

    Fortune will contain 6.9 percent of alcohol content and be served in a rocks glass. Bloomberg referred to it as being a "complex flavor hinting at bourbon," which may have caused some confusion since the company came forward and mentioned that the beer didn't have a bourbon flavor. 

    "The beer was brewed to deliver the complexity and depth that appeals to spirit drinkers," a spokesperson clarified. "Spirit-inspired, yes. Spirit-infused, no."

    Tagged as: millercoors, new beer millercoors, miller fortune beer, money news, business news