McDonald's mighty wings a flop
December 20 , 2013
McDonald's "Mighty Wings" are not doing as well as the company had hoped. The fast-food chain bought 50M pounds of wings, out of which 10M are still unsold.
McDonald's new promotion to sell the remaining will accompany a cheaper price. The wings were previously sold for a "high" price of $2.99 per pack. "Mighty Wings are proving once again that we can't sell premium items in large numbers because we still have the Dollar menu," a franchise said.
CEO Don Thompson mentioned that some customers also found the wings to be too spicy.