Kellogg is cutting jobs after breakfast sales slide

  • Kellogg Co. is now cutting about 7 percent of its jobs because of another quarterly decline in the cereal sales. 

    The cereal business of the company has been struggling due to the private-label cereal brands; other breakfast items such as yoghurt and frozen egg sandwiches have also affected the sales. 

    These job cuts are a part of Project K, which is a new cost-cutting program, aiming to strengthen existing businesses and helping developing markets to grow. 

    The company had close to 31,000 employees at the end of 2012. 

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