JPMorgan's Twitter Q&A backfires
November 15 , 2013
JPMorgan helped Twitter in launching its IPO and then announced that the company will be holding a Q&A regarding the same. People were encouraged to tweet questions, using the hashtag #AskJPM.
However, the questions were not exactly the kind that the company expected to encounter.
One of them read: "Do you have a secret jail in your offices so your executives get at least one chance to see the inside of one? #AskJPM" JP Morgan decided to cancel the Q&A without answering a single questions since out of about 8,000 of them, two-thirds were negative.
"I think companies sometimes forget that social media belongs to the people," an analyst said. "Consumers have control beyond their wildest expectations."