JetBlue will offer first-class seats
October 3 , 2013
JetBlue has abandoned the idea of all its passengers being treated equally. The airline is now creating first-class option and calling it by a different name: Mint. The seating will be available only on cross-country flights between New York and San Francisco and New York and Los Angeles; the arrangement will offer better food and seats that flatten out for relaxing and sleeping.
The strategy behind this change is that many people need to travel regularly on long flights and are rich enough to pay for this sort of comfort. The airline was not making a lot of money by ignoring this fact.
Christina Chaey at Fast Company said, "JetBlue is competing with several major carriers who are all targeting the same lucrative demographic of transcontinental fliers."