Crest creates chocolate flavored toothpaste
January 29 , 2014
Procter & Gamble Co. has created a new and bold line of toothpastes. The Cincinnati-based giant is revealing Crest Be in interesting flavors such as chocolate and mint but don't worry about the approval of your dentist since Be reportedly offers "the foundational benefits needed for oral health including cavity protection, cleaning, fresh breath and whitening."
A spokeswoman for Procter & Gamble said the products should be available to the public early February.
Crest is the second best brand for oral care in the world and the head of the marketing department at the University of Cincinnati said this is "a way of reinvigorating interest in a brand."
"By having a variety of products, they keep consumers from switching," Karen Machleit said.