Coca-Cola plans $5 billion India investment
June 28 , 2012
Coca-Cola has announced it will invest $5 billion in India in a bid to boost its market share.
The investment includes the company’s bottling partners and will be spread over eight years.
India is one of the fastest growing consumer markets and Coca-Cola’s sales have continued to increase steadily.
However, its flagship drink Coke, is still far behind rival Pepsico's Pepsi in the country.
According to various estimates, Coke has a market share of close to 9 percent in India, while Pepsi's share sits at 15 percent.