China bans luxury gift commercials ahead of new year
February 7 , 2013
China announced a ban on radio and television commercials that promote lavish gift-giving, according to state media reports on Wednesday.
The move comes as part of a government campaign to curb corruption and extravagance.
Expensive watches, gold coins and liquor are some of the products affected, said Xinhua news agency.
The giving of gifts is common during lunar new year, which begins next week.
However, China's TV watchdog, the State Administration of Radio, Film and Television (SARFT) said some commercials encouraged people to give luxury items, which in turn promoted "incorrect values".
New Communist party leader Xi Jinping has maintained the need to clamp down on corruption and has prohibited displays of extravagance at party and army functions.
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