Burger King changes the old slogan
May 21 , 2014
Burger King wanted to connect to pop culture, so, the chain decided to get rid of its old "Have It Your Way" slogan and changing it to "Be Your Way."
"We want to be an iconic brand way beyond quick-service restaurants," an exec said to USA Today, noting that there have been several such slogans.
Marketing experts said there's no guarantee that this "grammatically-questionable" slogan will increase sales. "The problem is that people don't see themselves as living the Burger King lifestyle," one said. "You've got to be realistic with the place that your brand holds in real life."