Booze to come to Starbucks
March 21 , 2014
Starbucks will soon become the place where you get booze instead of only food and coffee. The COO revealed that the chain has been testing alcohol in its menu at several locations and will be expanding the idea to thousands of stores.
"This is a program that works," Troy Alstead said. "As we bring the evening program to stores, there's a meaningful increase in sales during that time of the day."
About 40 stores has seen the sale of alcohol so far and the expansion of the new menu to more stores is expected to take years. Moreover, only stores in urban areas where people are more likely to get drinks at night will be considered.