AT&T apologizes for 9/11 tweet
September 12 , 2013
AT&T posted a tweet of a hand holding a smartphone, with a photo of the memorial captured on screen. The photo showed two columns of light right above the Twin Towers that had fallen 12 year ago. It read, "Never Forget."
The tweet was posted at 12:15 pm and people began to blame the company for exploiting the tragedy soon after that. They called it "tacky", "disgusting" as well as "tasteless". Some even talked about switching carriers.
After the tweet had been up for an hour, the company deleted it and apologized in its place.
The second tweet read, "We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy."
AT&T didn't comment on the incident immediately and it turns out, the apology wasn't enough to calm people down. One of them wrote that it was more insulting than the original post.
The company had also posted the same message along with the photo on Facebook but it stayed there for two hours before being deleted.