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What is APAC and EMEA? - Answers


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What is APAC and EMEA?

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Infographic – what is APAC and EMEA

APAC and EMEA are acronyms of regions that are grouped together for business or government purposes. APAC is an acronym of ‘Asia Pacific,’ and EMEA is the full form of ‘Europe, the Middle East, and Africa.’

Asia Pacific (APAC)

The term Asia Pacific came into use in the 1980s in regards to finance and politics. However, there is no single definition of the term as the regions that are included in APAC may change according to the context for which the term is being used. In the general use of the term, the regions that are usually included in APAC are South Asia, Southeast Asia, East Asia, and Oceania.

As there is no universally agreed term, in some contexts APAC many include the entire Australasia and Asia. The Pacific Island nations, irrespective of their size, may also be a part of APAC. At other times, countries in the American continent that lie on the coast of the Eastern Pacific Ocean and Russia may also be included in APAC.


Europe, the Middle East, and Africa (EMEA)

EMEA, which is a business term, is commonly used among the companies that are based in North America. This is a much more straightforward definition and includes the entire European continent, all of the Asian continent, and the countries of the Middle East up to Iran. Russia, both the European and the Asian part, is also included in EMEA. However, usually excluded from EMEA are the overseas territories of any EMEA countries. As it is basically a business term, it is used by companies to specify their divisions that are operating in Europe, the Middle East, and Africa. These divisions are geared to meet the needs of this specific region and are usually operated by a separate CEO or business head.

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