Fashion Photography

Fashion Photography is the hottest choice of the photographers as a profession. To be a fashion photographer of repute, the person should have a fine knowledge on the texture of clothes as well as the vital statistics of the models. Fashion photography is a genre of photography meant basically for the display of clothes and other fashion items. Fashion photography is mostly a client based job often conducted for advertisements or fashion magazines. The glossy images of products and models on the pages of fashion magazines like Vanity Fair, Vogue or Allure help the companies to a great extent in the sale of their products.

With the passage of time fashion photography has changed its shape. Nowadays the fashion photography deals even with story lines and exotic locations. The origin of fashion photography featuring models dates back to 1856. That year, Adolphe Braun published a book with 288 photographs of Virginia Oldoini, Countess de Castiglione, a Tuscan noblewoman at the court of Napoleon III. She was snapped in her official court attire. Virginia is thus regarded as the first fashion model in the history of fashion photography.

France has always been regarded as the head State of fashion. The French magazines like La mode practique and Les mode came up with the first instances of fashion photography in the first decade of the 20th century.

Some of the contemporary names of repute in fashion photography include:

Mikael Jansson

Miles Aldrige

Paolo Roversi

Hans Feurer

Alex Ceyley