Idea which is a primary cellular operator is a part of Aditya Birla Nuvo. It has eight circle operations and comprises of subscribers of more than seven million.It manages operations in Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttar Pradesh, Uttaranchal, Haryana, Kerala and Delhi .
Idea leads the market in Maharashtra, Goa, Uttar Pradesh and Madhya Pradesh.1000 towns are covered by Idea. There are 350 outlets and 48,000 retailers and dealers. There are call centre in each circles.
Roaming facility is provided across 560 operators in India and abroad. The main aim of Idea is to offer excellent services to its customers. Idea has taken a project to set up VAS factory in the country. Music messaging with 'Cellular Jockey' was introduced by Idea. The voice portal 'Say IDEA' became very famous. Global SMS was introduced by Idea.
