Promotional Chat

Promotional chat is actually an e-review or informal advertisement in the form of chat that is supposed to influence consumers' evaluation of certain products. The Internet marketing industry is fast catching up on the global market to gain customer confidence. In yesteryears, a company had solely to depend upon specific regions in which they could distribute their products. But nowadays with the world dwarfed to the “global village”, geographic barriers are increasingly becoming blurred. To increase the customer count of on-line recommendation sites, chat sites and customer review sites, and of course the sales of the recommended products, marketers are encouraged to increase promotional chat campaigns. In fact, handsome amounts of incentives are allotted to marketing units promoting products through promotional chat.

Following are the important features of Promotional Chat campaigns:

The distinguishing factor of a promotional chat is that it is simply a word of mouth where the brand name is not available.
Customers who give their opinion are not actually aware of the quality of product.
They make the evaluation of a product for its promotional campaign by just going by the face value of the concerned product.
The marketers design a game theoretic model which distinguishes between two products with respect to their value to the customers.
The marketers of the product remain unanimous to the point that the customers cannot distinguish between a promotional chat and a genuine recommender of a certain product.

Promotional add campaigns have been more or less a fair success over the years. But the questions keep arising as to whether consumers are naive enough to blindly adhere to promotional chats and whether promotional chat is more useful a marketing strategy for firms targeting a specific class of clients.

With a certain Christina Aguilera music product winning the market over Britney Spears' in 1999, promotional chat strategy surely has a long way to go.