Press conference is a media event in which organizations or individuals invite reporters to dispatch news worthy information and ask questions. Topics for Press conference or news conference can be of varied types. Even the release of a novel or a cassette can be called for a press conference. Even the editors can participate in a press conference. In a press conference, one or more speakers may make an announcement, which may be followed by questions from reporters. Sometimes only statement may occur without the permission of questioning.
Press conferences cab held by people who finds benefit in the free publicity afforded by media coverage on several occasios. The people, who are eligible for calling a press conference, are:
- Politicians
- Sports teams
- Celebrities or film studios
- Commercial organizations to promote products
- Attorneys to promote lawsuits
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press conference is summoned by sending an invitation letter to assignment editors, preferably well in advance. It is better to call all the medias possible or else the rejected one may feel offended. Press conference can be held anywhere whether it be the White House or a conference room within a hotel but it should be kept in mind that the place have to be accessible enough to let every invitees come promptly.