The Kroger Co is the name of a famous public American retail chain of supermarkets among the retail brands in the world.
The Kroger Co is a huge brand name in the USA. It is also a leader in grocery retail, besides being one of the biggest general retailers hosting a large number of supermarket chains. In fact, with so many feathers in its cap, it is worth mentioning that The Kroger Co is actually third in ranking in the retail business. It cuts a close position with Wal-Mart and The Home Depot. The latest feather in its cap is it being awarded the 2nd position in the Top 75 North American Food Retailers list by the Supermarket News.
The Kroger Co was set up in the year 1883 by Bernard Henry Kroger. The first Kroger Co was set up in Cincinnati in Ohio, USA. Beginning as a grocery store, the Kroger Co today includes hypermarkets, supermarkets, convenience stores, department stores and mall jewelry stores. Today, The Kroger Co American retail supermarket chain dots the entire country of USA.
With the expansion of the Kroger Empire there has been a new inclusion in the market types in The Kroger Co. It is called the Kroger Marketplace. The Kroger Marketplace was kicked off in 2004 in Ohio, in the city of Columbia. The Kroger Co is also known to employ private label manufacturing. Recently in 2007, the ‘Kroger Value line' was established in place of the ‘FMV' or ‘For Maximum Value' scheme which the company already had.
