De Beers is one of the success stories in the world diamond jewellery brands. Since the time De Beers came into existence it has focused on the motto that “a diamond is forever” and has worked towards achieving it. The De Beers Consolidated Mines was integrated by Cecil Rhodes around 110 years ago. During that point of time they enjoyed a total control over the diamond market and a monopoly, which was broken much later with the advent other players in the market.
The De Beers Brand of Diamond Jewellery includes a unique collection of the following types:
- De Beers Talismnan Collection
- De Beers Wildflower Collection
- De Beers Radiance Collection
- Cocktail Fizz Collection
- Corsage Collection
- Fancy Games Collection
- Classics Collection
- Boardwalk Collection
- Serpent Dance Collection
- Charms Collection
- Grasslands Collection
- Leather Collection
- Rainfall Collection
- Swirl Collection
- Random Line Collection
- Loving Cup Collection
De Beers Brand also has a Bridal Collection, which includes wedding bands, engagement rings and Eternity Rings. Platinum based and diamond studded De Beers Brand of Diamond Jewellery, far surpasses the other brands in style and elegance. The romantic collection of De Beers Diamond Jewellery makes you believe in the slogan even more that a “Diamond is Forever”.
Andrew Coxon, the President of the De Beers Institute of Diamonds is of the opinion that the inner fire of the Diamond that is the true identity of a perfect diamond. De Beers undoubtedly touches this perfection.
