Samsung, the brand selling technologically-advanced consumer electronic devices and home appliances is emerging as one of the global leaders in the field of digital technology. The Samsung Company established in the year 1938 is originally based in Korea and the term Samsung means ‘three stars' in Korean language. The Samsung Group altogether consisting of a group of other companies is headed by Chairman Kun-hee Lee.
From 1990 onwards Samsung rose to prominence when it started acquiring international business. Samsung has met the global standards by improving its business set up, corporate culture and perspective of the management. Currently Samsung has become renowned throughout the world for winning the number one global market share for its thirteen products.
The most famous of all Samsung brands is the Samsung Electronics . The increase in production was so dramatic that Samsung Electronics became the world's biggest producer of refrigerators, optical storage drives, flash memory and DRAM chips. Samsung's progress and development was so rapid that in 2001 Interbrand Corporation acknowledged it as the ‘ fastest growing global brand '.
In the years 2004 and 2005, there was so much increase in the revenue and record profits of the company that it outshined Sony and became one of the most esteemed
consumer electronic brands in the globe. At present Samsung is the world's top manufacturer of next generation cell phones and plasma displays. By 2010,
Samsung Electronics aspires to multiply its sales and become the leading producer of 20 products in the entire world.
