L.G is a renowned brand based in South Korea that manufactures and markets consumer electronic products , digital display, media and home appliances and mobile phones. L.G has emerged as one of the leading telecommunication and Electronics Company that operates in more than 39 countries and has 81 subsidiaries all over the world.
Initially, when L.G was set up in 1958 it was called ‘ Lucky Goldstar ' or Lucky Geumseong (in South Korea) and later the name was shortened and abbreviated as L.G in 1995. In those days, numerous electronics goods were sometimes sold under the brand names Lucky or Goldstar.
The LG brand has become synonymous with quality and consumer satisfaction. Altogether L.G consists of four units of business – Digital Appliance, Digital Media, Digital Display and Mobile Communications. In fact the LG brand claims that it is made of four principal elements – Values, Promise, Benefits and Personality. LG strives to become the Health Partner for its global clientele and emphasizes on the corporate philosophy to make their lives healthier, easier and better.
Hence, L.G offers products with top-notch characteristics like CTV range with ‘Golden Eye' technology. This Golden Eye Technology boasts of the unique mechanism of sensing the light standards in the room and then adjusting the picture accordingly. The complete range of
LG air-conditioners besides cooling, also keeps pollution at bay and the
L.G refrigerators with their unique 'PN System' helps in preserving the nutrition value of the food. The 'Fabricare System' of the L.G washing machines also takes care of the health factor while washing the clothes!
L.G products are truly formulated to make life good!
