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Marketing text books are written and published keeping in mind the students of marketing. These marketing text books are designed for the marketing courses. These text books contain comprehensive and classic principles of marketing keeping in mind the value of customers and customer-relationship network.
Contents of marketing text books
Like all other subjects marketing text books also follow a definite syllabus which might vary to some extent from university to university across the globe. Generally a marketing text book contains the following:
- Definition of Marketing and the Marketing Process
- Managing Profitable Customer Relationships
- Partnering to Build Customer Relationships
- Understanding the Marketplace and Consumers
- Knowledge of Marketing Environment
- Managing Marketing Information
- Consumer Markets and Consumer Buyer Behavior
- Business Markets and Business Buyer Behavior
- Designing a Customer-Driven Strategy and Marketing Mix
- Building the Right Relationships with the Right Customers
- Product, Services, and Branding Strategies
- New-Product Development and Life-Cycle Strategies
- Understanding and Capturing Customer Value
- Pricing Strategies
- Supply Chain Management
- Retailing and Wholesaling
- Communicating Customer Value
- Advertising and Public Relations
- Personal Selling and Sales Promotion
- Direct and Online Marketing
- Extending Marketing
- Marketing Ethics
Contents of management text books may vary from one another but each of them has some basic contents like:
- Introduction
- definition of management
- prices, markets, and management
- public sector response and political system
- corporate social responsibility
- business ethics
- government regulation of products, prices and the workplace
- energy and the physical environment
- regulation of markets and competition
- factors affecting the employer of the future
- impact of new technology on the workplace
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