The communication system in Kenya is divided into numerous channels. One of the most well-known and favorite amongst the people of the nation is radio. The Kenya Broadcasting Corporation (KBC) provides radio services to every nook and corner of the country through various networks such as the following:
- National Network
- Regional network
- Local stations
- Stations on the web
- Additional resources
Capital FM comes under the local stations of Nairobi.
The radio channels of Kenya cater to a varied range of listeners ranging from the socially elite class to the professionals to school teachers to farmers to the youngsters of the country. Diversified packages of programs are offered to all the listeners – news, current affairs, business news, music, advertisements etc. The local channels operate within a limited sphere and therefore have to keep in mind the needs and demands of the people listening to it. Capital FM is one of the local channels functioning in Nairobi and so the broadcast is more general.
Like other local and regional stations, Capital FM, aired on 98.4 is more of a commercial radio station which gifts its listeners with entertainment, talk shows, phone-ins and music. 98.4 Capital FM offers a superior quality service that is linked up with its target listeners (20-45 years) and their lives. At the heart of this local radio channel is music that is a most wanted element amongst the younger generations. But music is not the only thing that makes up Capital FM. It is supplemented with public service provisions comprising up-to-date local and international news, features and informative advice campaigns on issues that interest and affect the listeners.
98.4 Capital FM covers all the relevant genres of music thus rendering the best new music to its listeners. The channel therefore is a package of fun, entertainment, news and music-a favorite among the locals of Nairobi!
