Although fashion in Italy dates back to the eleventh century, Count Glorigin's fashion show for an international audience on February 25, 1951 marked the advent of Italian fashion in the real sense.
Giovanni Battista Giorgini showcased Italian fashion to the world, and was met with an immediate success. Since then, Rome, Milan, and Florence have dominated Italian fashion and are known as Italy's fashion capitals. During the 1960s, the idea of conventional fashion changed dramatically. Dresses became a symbol of creation and design. The conventional dresses paved way for new styles, both in manufacturing and designs. Clothes became an instrumental tool in determining the class of a person. Influenced by avant-garde and other cultural movements in the twentieth century, Italian fashion stood out from its counterparts in Paris, London, and New York. It was during this time that well known Italian Fashion Designers like Giorgio Armani, Roberto Capucci, and Gianfranco Ferre came to be known to the world with their exquisite designs that revolutionized the fashion industry.
Until 1970s Italian fashion was designed for the wealthy and popular masses. During the 1970s-80s, Florence was replaced as the fashion capital by Milan. It saw the coming of three new labels, including Versace, Armani, and Dolce & Gabbana. Fashion was redefined again, and this time, it was aimed at the common man and ready-to-wear clothes. With the resounding success of Pret-a-porter Milan gained roaring acceptance as the fashion landmark of the world. With a string of successful Italian fashion designers like Ottavio Missoni, Emilio Pucci, and Ermenegildo Zegna joining the league of the already established designers, Italy became the Fashion Capital of the world.
"Haute Couture" was introduced and Brand names like Gucci, Dolce & Gabanna, Prada, Versace and Benetton came to be known worldwide. These brands are internationally acclaimed for their exquisite styles and unique designs. Following are some of the renowned fashion brands in Italy:
- Brioni
- Roberto Capucci
- Caraceni
- Roberto Cavalli
- Nino Cerruti
- Cesare Paciotti
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- Corneliani
- Antonio D'Amico
- Nico Didonna
- Domenico Dolce
- Fendi
- Salvatore Ferragamo
- Alberta Ferretti
- Fiorucci
- Kiton
- Angelo Litrico
- Bruno Magli
- Franco Moschino
- Carlo Palazzi
- Anita Pallenberg
- Elsa Peretti
- Sergio Rossi
- Renzo Rosso
- Fausto Sarli
- Ferdinando Sarmi
- Elsa Schiaparelli
- Mila Schon
- Luciano Soprani
- Sergio Tacchini
- Tod's
- Nicola Trussardi
- Valentino
