Blue Cross Blue Shield of Wisconsin

Company Profile :

Blue Cross Blue Shield of Wisconsin (BCBSWi) is the largest and one of the best health insurance enterprise in the American state of Wisconsin and has been in service of the Wisconsinians since 1940. The company along with all other related Wisconsin-based companies employ approximately 2,200 employees. In 2001, Blue Cross and Blue Shield United of Wisconsin had converted to a for-profit company and combined with United Wisconsin Services to form a new parent entity called Cobalt Corporation. In 2003, Blue Cross & Blue Shield United of Wisconsin's parent company, Cobalt Corporation, had merged with WellPoint Health Networks.

Products and Services :

Blue Cross Blue Shield of Wisconsin offers a wide range of extensive health care product and coverage options for individuals, families, employers, and others.

1. LifestyleBlue includes:

• American Baby (Leading magazine for expectant and new parents which helps during pregnancy and stays with mom through the baby's second birthday)

• American Lung Association (which has partnered with Blue Cross Blue Shield of Wisconsin, CompcareBlue, and DentalBlue to help people who want to quit smoking)

• BriteSmile (provides teeth whitening treatment)

• Club Med (covers vacation)

• Dynamic Living (provides kitchen products and bathroom helpers that promote safe home environment for people of all ages)

• Little Red School House (provides a positive learning environment for growth and development of children)

• National Allergy Supply (unaffiliated with Blue Cross Blue Shield of Wisconsin, Compcare Health Services Insurance Corporation or the Blue Cross Blue Shield Association, this plan covers allergies, asthma or sinus problems)

• Safe Beginnings (includingchildproofing products, baby care items and general home safety products)

• Selfhelpworks (including program for alcohol management, smoking, stress management)

• Seniorlink (Eldercare Planning)

2. Hearing Services (including HearPO)

3. Vision Care (including EyeMed, LASIK, TruVision)

4. Employer Program including:

• Franciscan Skemp program including:

• Workers' compensation services

• Physical examinations

• Injury care

• Drug testing

• Infectious agent exposure

• SAMI (Substance Abuse Management, Inc.) [helps employers manage drug-free workplace programs]. Its services include:

• Policy development

• Employee and management education and training

• Specimen collection site identification and monitoring

• Laboratory coordination and quality control

• Physician review of test results

5. Women's Health Care Program

Contact :

Corporate Headquarters: Blue Cross Blue Shield of Wisconsin, 401 West Michigan St.,

Milwaukee, WI 53203

Call: 414-226-5000