Primarily known as Mersey Television, the Lime Pictures was a television production company of Britain.
Bidding fortune with Granada television
Founded in the year 1982 by the famous writer and producer Phil Redmond, the Lime Pictures in Liverpool was recognized for its strategic bidding during the 1991 ITV network franchise auction. Bagging the bid for an appalling amount of 35 million pounds, Lime Pictures ( which had acquired the pseudo name of North Western Television) obtained the ownership of the license of North West England Franchise.
The North West England Franchise was initially owned by Granada television that was one of the most important ITV companies. Although Granada Television had also bid for the franchise in the auction, its 9 million pounds did not have any stand in front of Lime Pictures appalling figure. However, the license was not granted to Lime Pictures by the Independent Television Commission as it declared that the former did not suffice the quality standards.
Lime Pictures features
Lime Pictures was referred to as Mersey television till 2005. It was given its present name in the year 2006 after the acquisition by All3Media. The managerial posts in Lime Pictures are held by:
- Chief Executive Carolyn Reynolds
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- Managing Director Sean Marley
- Creative Director Tony Wood
Apart from the managerial team, Lime Pictures also has an efficient production team that works on drama projects. Conker Media, which is a sister concern of Lime Pictures has widened the platform of production to the digital level. Some of its chief areas of function include creating content for digital television, broadband Internet, online, mobile and digital radio.
Lime Pictures: Programs
Some of the most important productions of Lime Picture include:
- HOLLYOAKS
- GRANGE HILL
- Brookside, which was a well known soap opera, which was aired on Channel 4 till the year 2003. It was then terminated because of its declining ratings.
Lime Pictures: the present scenario
Lime Pictures is working in collaboration with Baby Crow Productions and Channel 4 for 4 laughs. It has also endorsed projects with ITV and BBC.
One of the important Liverpool companies, the Lime Pictures is still ruling the charts of British television.
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