Sharjah Food Festival is indeed an exciting and thrilling occasion for all food lovers in Sharjah, be they natives or foreigners. Sharjah Food Festival is among the famous and popular national events organized on governmental level, either annually or at intervals, depending upon strategies, requirements and other factors. The last Food Festival in Sharjah was held in the year 2006, for four days from 18th to 22nd September at Sharjah's Expo Center. The timing of the show was flexible, starting at 12O' clock in the noon till 12 midnight.
Nature of Food Festival in Sharjah
Being one of the most popular occasions on national level, Sharjah Food Festival forms the center of attraction of both local people and foreigners inhabiting the city or visiting as travelers. A bulk of the visitors includes innumerable food lovers, both from Sharjah and across the world. Numerous domestic and international food brands participate in this food festival of Sharjah. This list includes brands like Amul Butter,
London Dairy, Lipton, Knorr, Sanfaz Pickles and Spices, Sharjah Co-operative Society, Barakat fruit juices, Safi, Al Rawabi, Nawar, Golden Corn, Al Rawdah, Al Salwa, Tiffany, Al Khaleej Processed Products and Aseel.
Apart from the above-mentioned reputed food companies, a number of other popular Indian and American food companies also participate in the food festival held in Sharjah.
The Food Show in Sharjah acts as an effective launching pad for the exhibiting companies, who come out with all their new food products. Through complimentary sampling of these diverse products, they strive to popularize the items, hoping to boost up the brand images of the sampled products. It is in this platform that the manufacturers of different food items receive honest feedbacks from the consumers, which help them to finally decide on the taste, quality and other factors concerning the acceptability of the sampled products. Moreover, owing to the Sharjah Food Festival, the participating companies derive huge commercial inquiries, for future businesses.