The 'hagoitas' are brightly decorated or carry the pictures of favorite sports heroes, cinema or television stars and other celebrities. Cartoon characters also frequently feature on these battledores.
About fifty open-air stalls are put up in the premises of the Senso-ji Temple selling 'hagoitas'. These stalls are concentrated near the main hall of the temple called Hondo. Along with the battledores the sellers sell kites, shuttlecocks and other decorative items that are popularly sold during New Year.
An interesting feature about the fair is the rhythmic clapping of hands of the buyers and sellers after every 'hagoita' is sold.
The Hagoita Ichi held at Senso-ji Temple in Asakusa, Taito-ku in Tokyo attracts thousands of visitors and buyers every year in the month of December.
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