Radio Mirchi owned by Entertainment India Network (India) Limited was established in 2000. Radio Mirchi 98.3 FM is the only private FM radio station to operate in all the four Indian metros. In addition to Kolkata, Mumbai, New Delhi and Chennai, Radio Mirchi FM 98.3 is present in Patna, Jalandhar, Jaipur, Hyderabad and Bangalore.
Radio Mirchi in Kolkata started its operation in 2003 on 3rd May. Today it is the largest FM radio broadcaster in terms of revenue and operational centers.
Radio Mirchi Programs
Radio Mirchi programs primarily target young adults, college and high school students. Their broadcasts equally attract housewives, and elderly family members. The morning time from 7 am to 10am is slotted for family, late morning and afternoon programs are targeted for housewives, afternoon and evening programs for the youth and so on.
The different programs broadcast in Radio Mirchi 98.3FM are:
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Hello Kolkata - This program broadcast every morning from 7am to 11am except Sundays is conducted by RJ Mir and RJ Arnabi
Khoobsarat - This afternoon program targeted at housewives is held between 11 am and 1 pm. Khoobsurat is aired from Mondays to Saturdays.
Bumper to Bumper - Bumper to Bumper is an evening program aired from 5pm to 9pm between Mondays to Fridays targets young professionals.
Dil Chahta Hai - This Radio Mirchi program is broadcast from 9pm to 11 pm on Mondays to Fridays is popular among the 18-35 age group of listeners
The strength of Radio Mirchi 98.3 FM lies in its innovative program contents. All their programs are interactive, with traffic updates being aired at regular intervals. Another reason for its popularity is its capability of operating in diverse regions. Radio Mirchi takes credit in understanding the preferences of its listeners. Superior equipments that transmit flawless sound waves makes the quality of its output clear and audible.
Radio Mirchi with all its characteristics has emerged as the leading private radio operator in Kolkata.
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