Radio Meow was launched on 31st May, 2007 in New Delhi. Meow 104.8 FM promoted by Radio Today Broadcasting Corporation is a radio station dedicated to women. Radio Meow 104.8 FM was introduced in Kolkata and Mumbai simultaneously after a couple of months.
This talk-show station deal with women and women related issues. Topics of these talk shows can vary from child abuse, social customs, superstitions, men and women drivers to women in politics, and sports. It is different from the other private radio stations in the sense that it is not an only music center. Anil Srivastav the Chief Operations Officer launched this radio center
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as a new concept in the field of media.
Radio Meow 104.8 was created to be the voice of women in India. The caption of 'thodi meethi thodi catty' reflects the different moods of a woman. The targeted audience can be either housewives, students, entrepreneurs and struggling professionals. The programs instead of being hosted by radio jockeys are conducted by 'on air hosts.' This helps both the conductor and the listeners to operate at a real level.
Radio Meow with all these unique features is confident of emerging as a leading private radio station for Indian women. Radio Meow is a very popular radio channel among the local inhabitants of Calcutta.
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