Pratidin, also known as the Sangbad Pratidin is one of the popular newspapers of Kolkata. This is a daily newspaper published in Bengali. It covers news from the state of West Bengal with special emphasis on Calcutta city.
The daily also caters national news to its readers. It has decided to cover the areas outside Calcutta where Pratidin is circulated. Sport and business are other regular news section of Pratidin. Other than these, it also presents entertainment news. Editorial and horoscope are regular columns of this Bengali daily. Every day readers are offered a supplement along with the newspaper. This supplement covers various topics catering to the different tastes of its readers.
Pratidin newspaper was first launched on 9th August in 1992. The newspaper was launched by Mr. Swapan Sadhan Basu, the
reputed industrialist of the state. Almost the whole of the eastern region
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of India, including Orissa, Bihar and West Bengal is covered by this newspaper. The Head Office of Sangbad Pratidin is housed at 20, Prafulla Sarkar Street, Kolkata- 700 001. Other offices of Pratidin are located at Siliguri in West Bengal and Ranchi in Jharkhand.
The newspaper Sangbad Pratidin occupies the third rank in terms of readership after Ananda Bazar Patrika and Bartaman, in just seven years after it has been launched. The huge popularity of this daily among its readers is mainly due to its unbiased presentation of news and features.
The main target readership of Pratidin is the young Bengali generation. This paper is meant to reflect the changing times and help its readers to be aware of it. Sincere efforts are taken by the newspaper house for further improvement of the paper. It looks forward to deliver better quality and also wishes to improve the content of the news articles.
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