Power 107.8 FM has been promoted by Airtime Marketing and Sales Private Limited. Power FM 107.8 is first private 24 hour's radio service of Kolkata. With its tag line 'all hits all day' Power 107.8 targets young listeners within 30 years of age.
Power FM aims to provide party entertainment to its young listeners through 24 hours a day on all 7 days a week with its intelligent mix of Indian pop, Western hits and chart busting Bollywood numbers.
Power 107.8 FM Studio
The studio of Power 107.8 FM is located in 129A, S.P. Mukherjee Road, Kolkata - 700 026. It is equipped with the latest equipments from Germany, United Kingdom and Australia. These equipments are capable of transmitting programs on all 365 days a year for 24 hours a day.
Power 107.8 FM Programs
The round the clock programs aired are hosted by Radio Jockeys (Rjs) Ayan, Ishrat, Pari, Pooja, Sam, and Soma.
- Power Morning Crew - This breakfast broadcast aired on weekdays between 6 am and 10 am is hosted by RJ Sam and RJ Pari
- Afternoon Farmaish - This afternoon program conducted by RJ Ishrat is held from 1 pm - 4 pm on Mondays to Fridays
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- Bollywood Masala - This Saturday morning program from 6 o'clock to 10 o'clock features Bollywood news, gossips and reviews together with latest Hindi film hits
Other regular programs from Monday to Friday include:
- Birthday Section (6am to 7am)
- Power Trictionary and Weather Update (7 am to 8 am)
- Traffic Update (8 am to 9 am)
- Khaas Column (9 am to 10 am)
- Memory Test (5 pm to 6 pm)
- Traffic Update (6 pm to 7 pm)
- Power Bizz News (7 pm to 8 pm)
- Traffic Update (8 pm to 9 pm)
- Top 10 (10 pm to 11 pm)
- Late Night Show (11 pm to 1 am)
The special broadcasts on Fridays, Saturdays and Sundays include:
- Friday New Releases - aired on all Fridays from 8 am to 10 am
- Power Saturday Salon - aired on all Saturdays between 2 pm and 3 pm
- Bollywood Updates - aired from 6 am till 10 am on Sundays
- Power Official Top 30 - aired on Sundays between 7 pm to 10 pm
Power 107.8 FM has evolved to become the favorite private radio station among the younger generation of Calcutta.
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