The Metro Broadcast Corporation Limited Hong Kong is a radio broadcasting company in the Special Administrative Region. The Corporation is owned and operated by Cheung Kong (Holdings) Limited. Hutchison Whampoa Limited is a major shareholder of this Limited Company.
Metro Broadcast Corporation Limited Hong Kong, currently, operates three radio stations: Metro Showbiz, Metro Plus, and Metro Finance. The company actively maintains an online presence. Multimedia broadcasting is offered by Metro Broadcast Corporation Limited Hong Kong. The company also operates an Internet shopping site. This is done to create enhanced customer loyalty and retention.
Metro Broadcast Corporation Limited of Hong Kong started commercial radio broadcasting functions in 1991. The initial name of Metro Broadcast Corporation Limited in Hong Kong was Metro Radio. Metro Radio started as a source of quality audio news.
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Audio programs were broadcast in bilingual forms - Chinese and English. The company underwent major expansion in the late 1990's. The focus also changed to more recreational audio fare. The present audio fare is a judicious mix of current news and entertainment. Metro Radio also changed its corporate name to Metro Broadcast Corporation Limited Hong Kong during this time.
The Metro Finance channel has wide listenership due to its quality business oriented audio programming. The channel regularly invites a number of noted financial commentators to express their views on air. Metro Plus is a cosmopolitan radio station and is targeted towards the foreign expatriate community living in Hong Kong. Bespoke audio programs targeted towards specific nationalities form a regular feature of Metro Plus. The Metro Showbiz radio is geared towards entertainment. Contemporary music is broadcast 24 hours a day. The Metro Broadcast Corporation Limited Hong Kong is also a partner sponsor of the premier Hit Awards in Hong Kong. The Hit Awards are given to high achieving professional entertainers of Hong Kong.
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