A number of channels have acquired the
Broadcasting Rights of Euro Cup 2008 to telecast the matches live. As a result, the tournament will be watched on television by numerous people across the world.
UEFA took up an excellent marketing plan before selling the
Broadcasting Rights of Euro Cup 2008. They relied on Sportfive Group, a network of companies, for the marketing and selling of rights of broadcasting Euro Cup 2008. Quite a few television channels across the globe have acquired the telecasting rights of Euro 2008. The Sportfive Group took market-to-market strategy of selling the Euro 2008 broadcasting rights.
The main television channels, which are going to telecast the
Euro 2008 matches across the world, are listed below:
Austria - ORF
Switzerland - SRG
Germany - ARD / ZDF
Bosnia and Herzegovina - BHT
Norway - TV2 / Telenor
Bulgaria - Diema
Croatia - HRT
Czech Republic - TV Prima
Denmark - TV2
Belarus - ONT
India, Maldives, Sri Lanka, Bhutan, Bangladesh, Pakistan, Nepal-ESPN Star Sports
- Slovenia - TV3
- Estonia - ETV
- Azerbaijan - Lider TV
- Armenia - C1
- France - TF1 / M6
- Kazakhstan - Khabar
- Georgia - Rustavi 2
- Albania - Top Channel / DigitAlb Premium 1, 2, 3, 4, 5
- Greece - ERT
- Hungary - MTV / Sport 1
- Italy - RAI
- Turkey - ATV / Digitürk
- Latvia - LTV7
- Netherlands - NOS
- Ireland - RTÉ / UTV
- Finland - YLE
- Portugal - TVI / Sport TV
- Iceland - RÚV
- Romania - TVR
- Serbia - RTS
- Poland - Polsat
- Sweden - TV4 / Canal+
- Afghanistan - Sport's Channel
- Arab World, Middle East, and North Africa - Al Jazeera Sports
- United States and Canada - OMNI Television/ESPN (Joint Contract)
- Ecuador - Canal 1 / Gamavision
- United Arab Emirates - Dubai Sport / AD Sport
- United Kingdom - BBC / ITV
- Hong Kong - now TV of PCCW
- Iran - Channel 3
- Brazil - TV Record / Sportv
- Mexico - TV Azteca / Televisa
- New Zealand - SKY Television
- South Korea - MBC / KBS
Acquiring the broadcasting rights of Euro 2008 has been one of the most coveted targets among the major television channels of the world, including the sports channels. The large scale distribution of the broadcasting rights of Euro 2008 will help numerous people experience the excitement of the tournament on television.
